Pengaruh Kualitas Pelayanan, Harga Dan Kualitas Produk Terhadap Kepuasan Pelanggan Instrumen Penunjang Laboratorium Pt Laborindo Sarana

Ratih Andalusi, . (2016) Pengaruh Kualitas Pelayanan, Harga Dan Kualitas Produk Terhadap Kepuasan Pelanggan Instrumen Penunjang Laboratorium Pt Laborindo Sarana. Masters thesis, Universitas Pamulang.

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Abstract

RatihAndalusi 2014520099, Effect of Service Quality, Price and Product Quality Of Customer Support Instrumentation Laboratory PT LABORINDO SARANA, Jakarta. The aim of research to find out the phenomenon, as well as conclusions about the effect of free variable that is Quality Service, Price and Quality of Products to Customer Satisfaction Supporting Instrumentation Laboratory PT LABORINDO SARANA, Jakarta. Data analysis techniques used in this study are: quality test validity and reliability of data, descriptive analysis, the classical assumption of normality, multicollinearity and heterokendatisitas, regression analysis is simple and multiple regression, partial t, simultaneous F and the coefficient of determination. Sampling with an error rate of 0.05 respondents in this study 100 active users instrumentation originating from Laborindo PT Sarana. The results of the study as follows: The first partial test results t answered H0 rejected and H1 accepted that there is no influence on the Service Quality Customer Satisfaction. Partial assay results t both answered H0 and H2 is accepted that there is the influence of price on customer satisfaction. The results of the last test answer H0 and H1 accepted that there is no influence on the Product Quality Customer Satisfaction. and a simultaneous test results F answered Ho rejected and accepted that there are significant H3 jointly Service Quality, Price and Quality of Products to Customer Satisfaction Supporting Instrumentation Laboratory PT LABORINDO MEANS. Keywords: Customer Satisfaction, Price, Product Quality Instrumentation, Laboratory Equipment, Customer Satisfaction.

Item Type:	Thesis (Masters)
Subjects:	H Social Sciences > HB Economic Theory
Depositing User:	Abdurahman Saleh
Date Deposited:	25 Sep 2018 03:21
Last Modified:	25 Sep 2018 03:21
URI:	http://repository.unpam.ac.id/id/eprint/5364

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