Tindak Tutur Ilokusi Direktif Pada Slogan Iklan Rokok Produk Hm Sampoerna Tbk (Kajian Pragmatik)

Diah Ayu Anggraini, . (2017) Tindak Tutur Ilokusi Direktif Pada Slogan Iklan Rokok Produk Hm Sampoerna Tbk (Kajian Pragmatik). Universitas Pamulang, Tangerang Selatan.

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Abstract

Tittle : Tindak tutur ilokusi direktif pada slogan iklan rokok produk HM Sampoerna Tbk Composer : Diah Ayu Anggraini Field os study : Sastra Indonesia Language has a variety of functions in accordance with the meaning delivered. One of the knowlage that studying languages is pragmatics. In pragmatics there is a discussions oh speech acts. This research describes some forms of speech in the form of speech acts of directive illocution in the phrase slogan ad cigarette products HM Sampoerna Tbk. The formulation of the problem about how the sentences form, How the use of the sentence, How the form of speech acting directive illocution. This is study used descriptive qualitative method, that is : raeding, record, and conclude. The theory used is the Searle theory and Lecch theory. On a collection of slogan sentences in the cigarette advertisement product HM Sampoerna Tbk, there is a form of sentences containing acts of speech and use of proper sentences, and there is a form of sentences in teh form of a slogan conaining the act of speech direvtive illocuiton. Keyword : Pragmatic, Speech Act, Slogan

Item Type:	Other
Subjects:	P Language and Literature > PK Indo-Iranian
Depositing User:	Abdurahman Saleh
Date Deposited:	07 Sep 2018 06:36
Last Modified:	07 Sep 2018 06:36
URI:	http://repository.unpam.ac.id/id/eprint/4736

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