Paronomasia In Product Name & Advertisement Of Emina Cosmetic On Instagram Post

Dwi Nike Wijayanti, . (2024) Paronomasia In Product Name & Advertisement Of Emina Cosmetic On Instagram Post. Other thesis, Universitas Pamulang.

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Abstract

This study aims to describe the types and functions of paronomasia in product name & advertisement of Emina Cosmetic on Instagram post. It uses the theory from Delabastita (1996) in order to identify the types and functions of paronomasia found in product name and advertisement of Emina Cosmetic. In conducting the study, the qualitative approach was used and the data with the result of the study were presented descriptively. Based on the findings, the writer identified 13 homonyms, 5 homophones, and 3 of paronymy of the type of as types of paronomasia. The most frequently used type was homonym, this study also revealed that mostly paronomasia in product name and advertisement play the similarities between two words in two different languages (Indonesian and English) to make the paronomasia interesting. In addition, the writer found four functions including humorous, sarcastic, aesthetic and persuasive. The most dominant function of paronomasia was persuasive to get engagement from audience. Paronomasia in this function creates uniqueness, attention grabbing sentences and is easy to remember through the play on words that contain familiar or trendy words at that time that are used in the product name and advertisement of Emina Cosmetics.

Item Type: Thesis (Other)
Subjects: P Language and Literature > PR English literature
Depositing User: Jejen Juanda
Date Deposited: 08 Jan 2026 07:43
Last Modified: 08 Jan 2026 07:43
URI: http://repository.unpam.ac.id/id/eprint/18388

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