Geo-Semiotic Analysis On Signs Of Housing Advertisement Billboard In South Tangerang

Hardiyanto, . (2023) Geo-Semiotic Analysis On Signs Of Housing Advertisement Billboard In South Tangerang. Other thesis, Universitas Pamulang.

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Abstract

This study is entitled "Geo-semiotics Analysis on Signs of Housing Advertisement Billboard in South Tangerang." This study aims to determine the code preference used in housing advertisements in South Tangerang, the inscription used in housing advertisements in South Tangerang, and the emplacement used in housing advertisement billboards in South Tangerang. In this study, the writer used qualitative research methods. To guide this study, the writer used Scollon & Scollon's (2003) concept of Geo-semiotics. The writer found that housing advertisements used Indonesian and English as code preferences in the advertisement, every housing advertisement used different text, image, colour, and material in the advertisement billboard, and housing advertisements had different emplacement according to the company's strategy. Keywords: Geo-semiotics, housing, advertisement

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Geo-semiotics, housing, advertisement
Subjects:	P Language and Literature > PN Literature (General)
Divisions:	Faculty of Law, Arts and Social Sciences > School of Humanities
Depositing User:	Yeni Ratnasari
Date Deposited:	04 Dec 2024 07:45
Last Modified:	04 Dec 2024 07:45
URI:	http://repository.unpam.ac.id/id/eprint/15711

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