Bangun Suprianto, . (2023) Penerapan Augmented Reality Pada Pakaian Batik Khas Tangerang Untuk Meningkatkan Minat Pembeli Menggunakan Metode Marker Based (Studi Kasus: Cv. Ladang Emas Productions). Other thesis, Universitas Pamulang.
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Abstract
Information and communication technology is developing very quickly and influencing various media that previously existed. The development of information and communication technology involves the multimedia field because it is very effective in conveying information. Technology that is currently developing in the multimedia field is Augmented reality. Augmented reality is a technology that is applied to Android mobile device applications, because the Augmented Reality system can analyze in real time the objects captured by the camera. Along with the development of technology, the introduction and promotion media for typical Tangerang batik clothing still uses conventional techniques, namely using image catalogs, which has an impact on the lack of customer interest which tends to not increase. The media for introducing and promoting typical Tangerang batik clothing can be done using digital methods, one of which is to determine and select batik clothing motifs as a media for introduction and promotion using the Augmented reality application where customers can select and view batik clothing motifs, which are more interactive and fun to see and determine the motifs of this typical Tangerang batik clothing. With this, the author is interested in creating an Augmented reality application as a medium for introducing and promoting typical Tangerang batik clothing based on Android using a marker based method that displays 3-Dimensional objects on samples with markers installed. In terms of 100% assessment on the questionnaire, the results of applying Augmented reality technology to typical Tangerang batik clothing using the Android-based marker based method can increase buyer interest by up to 92%, this shows that the approach with the Augmented reality application is effective in expanding market share and can provide experience. Shopping is more interactive and makes it easier for buyers to see product details before deciding to buy it. Based on the percentage values obtained, it can be concluded that the quality of the application device is considered suitable for application to typical Tangerang Batik clothing at CV. Ladang emas productions. Keywords: Augmented reality, aplication mobile, promotional media, marker based method, typical Tangerang batik motifs.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Augmented reality, aplication mobile, promotional media, marker based method, typical Tangerang batik motifs. |
| Subjects: | Q Science > QA Mathematics > QA75 Electronic computers. Computer science |
| Depositing User: | Agus Sugiarto |
| Date Deposited: | 03 Aug 2024 07:02 |
| Last Modified: | 03 Aug 2024 07:02 |
| URI: | http://repository.unpam.ac.id/id/eprint/14125 |
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