The Use of Registers Among Marketing and Customers at PT. Master Kuliner Indonesia

Sukron, . (2023) The Use of Registers Among Marketing and Customers at PT. Master Kuliner Indonesia. Other thesis, Universitas Pamulang.

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Abstract

This study aims to explain the types language registers among Marketing and Customers at PT. Master Kuliner Indonesia and analyze the function of registers among Marketing and Customers at PT. Master Kuliner Indonesia. To support this research, the writer uses the theory by Halliday It states that there are the types in register such as field refers to the subject matter, tenor refers to the social relation existing between the relation in speech situation and mode is to the way language is being used in the speech interaction. The writers also uses the theory by Maryono to support this research for the functions of register such as casual related to informal communication, deliberate refers to formal conversation, consultative refers to the trading activities or enterprise, oratorical indicated to the flows in a frozen way, and the other one is intimate which makes the conversation become more familiar. In the first stage, the classified data will be analyzed further to determine the type and function of the register used in conversations between marketers and customers at PT Master Kuliner Indonesia. The writer found 40 data of registers which are divided into several types and functions of the registers namely. 23 types of business, 3 types of frozen, 2 types delebrative , 8 types consultative, 1 type intimate, 3 types relaxed. Moreover, the writer found 27 information functions, 2 metalingual functions, 4 problem solving functions, 3 imagination functions, 3 reference functions, 1 instrumental function. Keywords: function, registers, types, marketing, customers

Item Type:	Thesis (Other)
Uncontrolled Keywords:	function, registers, types, marketing, customers
Subjects:	P Language and Literature > PR English literature
Divisions:	Faculty of Law, Arts and Social Sciences > School of Humanities
Depositing User:	Rizky Andika
Date Deposited:	01 Jul 2024 07:18
Last Modified:	01 Jul 2024 07:18
URI:	http://repository.unpam.ac.id/id/eprint/13371

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