Analysis Of Semiotic Signs In Lipstick Dior Advertisement

ADE FITRIA DESWITA, . (2023) Analysis Of Semiotic Signs In Lipstick Dior Advertisement. Other thesis, Universitas Pamulang.

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Abstract

The purpose of this study is to discuss the Semiotic Meaning of Dior's LipstickAdvertisementt. Objective This research is to know the types of semiotic signs and their meanings in the type of sign on a Dior Lipstick ad image. Researchers use the descriptive qualitative design method. The step in data collection is, searching for images, selecting images, classifying images and collecting all the signs contained in the 10 images are then analyzed based on the theory of Charles Sanders Pierce who divides the types of signs into three, namely Icons, Indexes, and Symbols. After this data, it was found to analyze 47 types of signs in Dior's Lipstrtising images. There are 15 Iconics, 12 Indexis, and 20 Symbolics in the Dior lipstick ad image.

Item Type:	Thesis (Other)
Subjects:	P Language and Literature > PR English literature
Depositing User:	Jejen Juanda
Date Deposited:	08 Dec 2023 03:03
Last Modified:	08 Dec 2023 03:03
URI:	http://repository.unpam.ac.id/id/eprint/11918

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