The Figurative Language Used in Beauty Product Advertisements on the Websites

Nur Faricha Hanida, . (2022) The Figurative Language Used in Beauty Product Advertisements on the Websites. Other thesis, Universitas Pamulang.

[img] Text
COVER.pdf
Restricted to Registered users only
Download (663kB)
[img] Text
BAB I.pdf
Restricted to Registered users only
Download (145kB)
[img] Text
BAB II.pdf
Restricted to Registered users only
Download (172kB)
[img] Text
BAB III.pdf
Restricted to Registered users only
Download (136kB)
[img] Text
BAB IV.pdf
Restricted to Registered users only
Download (252kB)
[img] Text
BAB V.pdf
Restricted to Registered users only
Download (133kB)
[img] Text
JURNAL.pdf
Restricted to Registered users only
Download (235kB)

Abstract

This study aimed to analyze the types and the meanings of figurative language used in the written advertisements on beauty products websites of Biore, L’Oreal, MakeOver, Nivea, Oriflame, and The Body Shop. The theory applied in this study was Brown & Attardo (2005) theory to analyze figurative language’s types and meanings. This study used a descriptive qualitative approach and focused on the written advertisements on the websites, which used figurative language. Based on the data analysis, there were seven types of figurative language in thirty written advertisements on the websites. Namely, hyperbole was found seventeen times, and simile was found five times. In addition, alliteration, assonance, and litotes were found two times, and the last ones were irony and metonymy, which were found one time. Furthermore, the meanings of figurative language in the written advertisements on beauty product websites consisted of various meanings to attract potential consumers.

Item Type: Thesis (Other)
Uncontrolled Keywords: Type of Figurative Language, Meaning of Figurative Language, Beauty Product Website
Subjects: P Language and Literature > PR English literature
Divisions: Faculty of Law, Arts and Social Sciences > School of Humanities
Depositing User: Enas Nasrulloh
Date Deposited: 18 Nov 2023 03:33
Last Modified: 18 Nov 2023 03:33
URI: http://repository.unpam.ac.id/id/eprint/11778

Actions (login required)

View Item View Item
Eprints Data is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.