%0 Thesis
%9 Other
%A NABILA ROZATULAHYA, .
%B Fakultas Sastra
%D 2026
%F eprintsdata:21021
%I Universitas Pamulang
%T Linguistic Landscape At The Great Asia Africa
%U http://repository.unpam.ac.id/21021/
%X This study aims to identify the types and functions of signs in the linguistic   landscape of The Great Asia Africa by applying the theory proposed by Landry and   Bourhis (1997). This research employs a qualitative approach with descriptive   analysis. The data were collected from 22 signs found in The Great Asia Africa, a   privately managed tourist attraction located in Lembang, West Bandung. The signs   were classified based on their types, namely government and non-government signs,  and their functions, namely informative and symbolic. The findings reveal that non�government signs dominate the area with a total of 20 signs, while only 2   government signs were identified. In terms of function, informative signs are more   dominant with 13 signs, while 9 signs serve symbolic functions. This study   concludes that the linguistic landscape of The Great Asia Africa predominantly   reflects the management’s role in organizing space through informational and   symbolic signage to support visitor orientation and cultural representation in the   tourist area.