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      "abstract": "Untuk mengetahui pengaruh Social Media dan Word of mouth secara parsial dan \r\nsimultan terhadap Repurchase Intention pada Barbershop Wika Haircut & Shave \r\ndi Depok. Penelitian yang digunakan adalah metode kuantitatif, populasi 4.760 \r\ncustomer pada tahun 2024 dengan teknik sampling menggunakan Taro Yamane\r\n10% maka sampel 98 responden. Dapat disimpulkan diperoleh hasil perhitungan \r\nnilai uji t variabel Social Media (X1) dengan thitung sebesar 5.333 dan signifikansi \r\nsebesar 0.000. Karena thitung lebih besar ttabel (5.333 > 1.984) dan signifikansi lebih \r\nkecil dari 5% maka Ha diterima dan H0 ditolak, dapat dinyatakan bahwa Social \r\nMedia (X1) berpengaruh signifikan terhadap Repurchase Intention (Y). Terdapat \r\nhasil perhitungan nilai uji t variabel Word of mouth (X2) dengan thitung sebesar \r\n6.828 dan signifikansi sebesar 0.000. Karena thitung lebih besar ttabel (6.828 > \r\n1.984) dan signifikansi lebih kecil dari 5% (0.000) maka Ha diterima dan H0\r\nditolak, dapat dinyatakan bahwa Word of mouth (X2) berpengaruh signifikan \r\nterhadap Repurchase Intention (Y). Berdasarkan hasil analisis pada uji ANOVA\r\ndiperoleh nilai Fhitung sebesar 75.688 sedangkan Ftabel ( 0,05) untuk n = 95 \r\nsebesar 2.70. Jadi Fhitung > dari Ftabel ( 0,05) atau 75.688 > 2.70, dengan tingkat\r\nsignifikan sebesar 0,000 karena 0,000 < 0,05, maka dapat dikatakan bahwa Social \r\nMedia (X1), Word of mouth (X2) dan secara bersama-sama berpengaruh terhadap \r\nRepurchase Intention (Y).",
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      "title": "Pengaruh Social Media Dan Word Of Mouth Terhadap Repurchase Intention Pada Barbershop Wika Haircut & Shave Di Depok",
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