Linguistic Landscape At The Great Asia Africa

NABILA ROZATULAHYA, . (2026) Linguistic Landscape At The Great Asia Africa. Other thesis, Universitas Pamulang.

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Abstract

This study aims to identify the types and functions of signs in the linguistic landscape of The Great Asia Africa by applying the theory proposed by Landry and Bourhis (1997). This research employs a qualitative approach with descriptive analysis. The data were collected from 22 signs found in The Great Asia Africa, a privately managed tourist attraction located in Lembang, West Bandung. The signs were classified based on their types, namely government and non-government signs, and their functions, namely informative and symbolic. The findings reveal that non�government signs dominate the area with a total of 20 signs, while only 2 government signs were identified. In terms of function, informative signs are more dominant with 13 signs, while 9 signs serve symbolic functions. This study concludes that the linguistic landscape of The Great Asia Africa predominantly reflects the management’s role in organizing space through informational and symbolic signage to support visitor orientation and cultural representation in the tourist area.

Item Type:	Thesis (Other)
Subjects:	P Language and Literature > PR English literature
Depositing User:	Jejen Juanda
Date Deposited:	26 Aug 2026 12:38
Last Modified:	26 Aug 2026 12:38
URI:	http://repository.unpam.ac.id/id/eprint/21021

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