A Semiotics Analysis Of Selected Sports Brand Campaign In Commercial Advertisement

Laely Faradila, . (2018) A Semiotics Analysis Of Selected Sports Brand Campaign In Commercial Advertisement. Universitas Pamulang, Tangerang Selatan.

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Abstract

This study is entitled “ A semiotics analysis of selected sport brands campaign in commercial advertisement”. The aim of this study is to describe semiotics studies concerning signs in analyzing the advertisement. Peirce’s theory named Triadic theory used to identify and analyze the data which are consist of Representament, Object, and Interpretant. In analyzing data, the writer used descriptive qualitative method.Based on the analysis of 5 images of sports brand campaigns using the theory of semiotics, it is found that all of the pictures used as the company needs for commercial purposes, in which all of pictures had similarities that showed about the sports brand was supported when people need sports equipments for sports activities that are aimed to invite and to motivate people to get fit and healthy. Result of the study, the writer concludes that semiotics is important to help people in analyze an advertisement. Related to the daily life semiotics theory was helpful for people to understand in analyzed the advertisement part such as the word, phrase, sentence, color,picture that convey in advertisement. Keywords : Semiotics, Peirce’s theory, Sport advertisement,Qualitative

Item Type:	Other
Subjects:	P Language and Literature > PR English literature
Depositing User:	Abdurahman Saleh
Date Deposited:	17 Feb 2018 02:25
Last Modified:	17 Feb 2018 02:25
URI:	http://repository.unpam.ac.id/id/eprint/2036

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