M. Wildan, . and Ulfa Julianti, . and Nahoras Bona Simarmata, . (2025) Linguistic Landscape to Shape Citizens’ Consumptive Behavior: A Case Study of the Pamulang Protocol Line. Indonesian Language Education and Literature, 10 (2). pp. 253-269. ISSN 2502-2261
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Abstract
The paper's core issue is the domination of the commercial word on store and restaurant signboards created by corporate actors, which has repercussions for developing citizens' consumer behavior. This essay seeks to clarify how language presentation, language preferences, and language signs employed by business actors are the foundation for developing citizens' consumer behavior. This essay uses a sequential explanatory design and mixed approaches. Data were gathered through photography techniques, interviews, and the distribution of questionnaires via Google Forms. Both narrative analysis and data interpretation techniques were used to analyze the data. The findings of this study revealed that 66.34% of presentations were in Indonesian, and that preference was due to similar speech communities among business actors and consumers, as well as the language signs being understood by the majority of shoppers and diners. This study concluded that inhabitants understand the language signs offered and preferred by business actors along the Pamulang protocol line, which also contributes to the creation of residents' consumer behavior.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | consumtive behavior; linguistic landscape; Pamulang; the protocol line |
| Subjects: | P Language and Literature > P Philology. Linguistics |
| Depositing User: | Sri Lestari |
| Date Deposited: | 13 Oct 2025 02:49 |
| Last Modified: | 13 Oct 2025 03:46 |
| URI: | http://repository.unpam.ac.id/id/eprint/17681 |
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