Umi Rusilowati, . (2014) Pengaruh Penggunaan E-Ticket Dan Souvenir Terhadap Perilaku Konsumen Pada PT. Matahari Graha Fantasi (TIMEZONE) - JAKARTA. Jurnal Agribisnis Terpadu, VII (1). pp. 72-81. ISSN 1979-4991
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Jurnal Agribisnis Terpadu, Vol. 7 No. 1-Juni 2014.pdf Download (2MB) | Preview |
Abstract
The pattern of technological development is so rapid and sophisticated and modern, will also affect the pattern of life both individually and organizationally as increasinglyfierce competition in various aspects of business. In research on e-ticket info rce inseveral stores and souvenir Timezone asproduct quality services, a variety of typesand varieties that apply to all stores Timezone companies can implement proactively based on customer's viewpoint, asan effort tomeet the desires, needs, and expectations customers. Withthe aim to be able to create customer satisfaction and make the company constant(};' in the minds of consumers, and consumer choice as a place to keep playing, exploring interests. Thus, increasing the intensity of purchase and in large numbers and or repeated use, will undoubtedly increase the sales that result directly in increased market share. The pwpose of this study was to determine how much influence the use of e-tickets and souvenirs partially and simultaneously on consumer behavior at PT. Sun Graha Fantasy (!imezone) -Jakarta (Case Study Timezone Tangerang and the surrounding area). Sampling with sampling area technique against 83 respondents spread in 4 (four) Timezone outlets Tangerang and the surrounding region. Data were collected through questionnaires and data analysis techniques, using the validity, reliability, classic assumption test, and multiple linear regression ana(vsis which includes tests of significance partial regression (Fest T) and simultaneous (Fest F), the correlation coefficient test multiple (R) and determination (R2). Results inferensif parametric statistical analysis in this causal hypothesis testing through multiple linear regression test interval measurement scale, showed apositive and significant effect of the use of e-tickets and souvenirs of consumer behavior inplay, explore interests. The magnitude of the effect was obtainedfor 0.847 or 84.7% with a very strong relationship, so the donation or contribution obtained with thevalue of 0718 or 71.8%. Keywords: e-tickets, souvenirs, consumer behavior
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > HB Economic Theory |
| Depositing User: | Admin Perpustakaan UNPAM |
| Date Deposited: | 27 Oct 2016 07:07 |
| Last Modified: | 27 Oct 2016 07:07 |
| URI: | http://repository.unpam.ac.id/id/eprint/1433 |
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