H. Moh.Nasikh, . (2016) Pertimbangan Costs Of Sustainable Promotional Media (CSPM) Yang Efektif: Langkah Mendongkrak Omzet Penjualan Produk Atau Jasa (Suatu Studi Pada Pt. Prima Yasa Malang Mulai Tahun 2011 S/D 2015). EDUKA Jurnal Pendidikan, Hukum dan Bisnis, 1 (1). pp. 66-85. ISSN 2502-5406
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Abstract
Every huge or small govermental or non-govermental companies, especially which their orientations are ‘profit oriented’ usually try to sell their products marketable, and their marketing can be marketed well, so the ways to market their products must be needed maximal efforts to apply effectively promotional principals included using efficiently and effectively ‘promotional media’ to get or to reach great selling volume and maximum profits. The four kinds of procedures are abreviated ‘AIDA’ those are Attention (to make attention to pre-consumers and pre-customers), Interest (to appear and establish interest), Desire (to grow up needs or desires), and Action (act to do purchasing). Those procedures can not be separated with permanently of applying promotion ways, those are: (1). The marketing department accomplishes ‘door to door’ selling, that is called ‘personal selling’, (2). It also uses mass-media to do its promotion, that is called ‘mass selling’, and (3). It also does selling promotion or generally called ‘sales promotion’. In order to the product which sold rightly marketable, so before that the company must do effectively marketing mix, consists of product, price, promotion, and place. Considering by using that 4-P and choosing or fitting with effectively promotional media or tools, in this case by using and considering 12 kinds of promotional tools or media by buyer’s market orientation, so the product which sold is hoped well marketable. Finally, 12 kinds of promotional media or tools can be called ‘sustainable promotional media’ (Philip Kotler, 2002: 684). To apply effectively promotional media or tools, so in the case of choosing and deciding them must care of cost allocation and effectively costs of sustainable promotional media according with companies needs to the sale volume can be inceased proportionally. Keywords: AIDA, personal selling, mass selling, sales promotion, marketing mix, buyer’s market orientation, costs of sustainable promotional media.
| Item Type: | Article |
|---|---|
| Subjects: | L Education > L Education (General) |
| Depositing User: | Admin Perpustakaan UNPAM |
| Date Deposited: | 27 Apr 2016 08:00 |
| Last Modified: | 05 Jan 2017 08:00 |
| URI: | http://repository.unpam.ac.id/id/eprint/1317 |
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