Semiotic Analysis On Selected Food Text And Companies’ Logo

Roza Mawarni, . (2022) Semiotic Analysis On Selected Food Text And Companies’ Logo. Other thesis, Universitas Pamulang.

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Abstract

This study is attempted to analyze the semiotic process and the message implied on selected food text and companies’ logo. The semiotic approach was used to identify and analyze the data which focusses on representament, object, and interpretant by using triadic concept of Charles Sanders Peirce’s theory (1991). This study employed descriptive qualitative because the writer collected the data in the form of written words which produces descriptive information. From the result analysis, it can be affirmed that all aspects in the logos have the same message to persuade the readers to buy the product eventhough the signs in each logo is different. Key words: Semiotic, Companies’ logo, Pierce’s theory, Qualitative approach.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Semiotic, Companies’ logo, Pierce’s theory, Qualitative approach
Subjects:	P Language and Literature > PR English literature
Divisions:	Faculty of Law, Arts and Social Sciences > School of Humanities
Depositing User:	Agus Sugiarto
Date Deposited:	06 Apr 2024 03:31
Last Modified:	06 Apr 2024 03:31
URI:	http://repository.unpam.ac.id/id/eprint/12317

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