Register Terms Analysis Used by Marketing Officers in PT. Unilever Indonesia, Tbk Ciputat

Anggraini Desiana Mau Leon, . (2020) Register Terms Analysis Used by Marketing Officers in PT. Unilever Indonesia, Tbk Ciputat. Other thesis, Universitas Pamulang.

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Abstract

This study explored the Register Terms Analysis Used by Marketing Officers in PT. Unilever Indonesia, tbk Ciputat. This study aims at firstly finding out the types of the register terms used by the marketing officers in PT Unilever Indonesia and secondly analyzing the functions of the register terms used by the official employee in their work which in PT Unilever Indonesia, tbk Ciputat. In this study, the writer used the theory from Halliday's (1985) to identify the types of the register terms and also used Pateda's theory (2002) to analyze the functions of the register terms. This study used the data source from the marketing officers of marketing distributions in PT Unilever Indonesia, tbk Ciputat. This study used the qualitative approach to identifying the types of register terms and analyzing the functions of register terms used by the marketing officers in PT Unilever Indonesia, tbk. Based on the data analysis, it was found that the dominant types of the register terms are field types. Furthermore, for the functions of the used for register terms is consultative which directly to the company of PT Unilever Indonesia, especially the marketing officers of marketing distribution come with any other background and age. Therefore, they used the register terms to make it easy in any communication and to keep safe their company's privacy about all the data in their work precisely for interaction with customers. Keyword: official employee, register terms, the functions of register terms, the types of register terms.

Item Type:	Thesis (Other)
Subjects:	P Language and Literature > PN Literature (General) P Language and Literature > PR English literature
Divisions:	Faculty of Law, Arts and Social Sciences > School of Humanities
Depositing User:	Rizky Andika
Date Deposited:	24 Oct 2023 06:06
Last Modified:	24 Oct 2023 06:06
URI:	http://repository.unpam.ac.id/id/eprint/11610

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