Annissa Rezki, . and RR Dewi Anggraeni, . and Nur Rohim Yunus, . (2021) Legal Policy in the Resolution of Trademark Rights Disputes Between Two Trade Companies from Different Countries. THE American Journal of Humanities and Social Sciences Research (THE AJHSSR), 4 (6). pp. 9-14. ISSN 2581-8868
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Abstract
Having a brand is a must and a necessity in the business world or business sector in Indonesia, if not the entire world. Apart from serving as a trade identity, it will also serve as a differentiator and a special attraction in the business world. So many entrepreneurs who create and market products that are nearly identical, if not identical, in terms of function and quality, so that people can choose which products they will use automatically. The descriptive qualitative method was used in this study, along with a literature review. According to the study's findings, the presence of a trademark will assist entrepreneurs in learning which products consumers prefer. KEYWORDS:Trademark, Intellectual Property Rights, Brand Dispute
| Item Type: | Article |
|---|---|
| Subjects: | K Law > K Law (General) |
| Depositing User: | Enas Nasrulloh |
| Date Deposited: | 01 Feb 2023 15:03 |
| Last Modified: | 01 Feb 2023 15:03 |
| URI: | http://repository.unpam.ac.id/id/eprint/10706 |
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